Content Optimization is the practice of creating content that is targeted to perform well for specific keyword searches. For example, if I wanted to create a page that would pop up high in the search results when people looked for a specific term, I’d want to optimize my content on the page to capture a high search engine page rank. The more competitive the keyword set, the more difficult it is to capture a high keyword page rank – because more people are going after the same page rank. One thing you can do to ensure you get a high page rank is to optimize your content so the search engine ‘likes’ it. We do this by using a variety of keywords and geographical tags so that the search engines can easily find (and show!) your page when your potential customers are looking!