Reason 1: SEO offers access to billions of dollars
Your customers use the Internet to research purchases. Online shoppers are spending billions of dollars. Your website has to be discovered by these people. SEO makes sure that online shoppers find your website and not the websites of your competitors.
Reason 2: SEO helps you to get new customers
86% of in-store buyers conduct online searches before purchasing. 80% rely on this information to make a decision. Search engine optimization helps you to get these customers.
Reason 3: SEO has a high conversion rate
SEO enables you to tailor your website to the needs of your customers. If your SEO activities target the right customers with the right keywords in the right buying cycle, your sales will increase dramatically. Modern SEO tools can help you to find the best keywords for your business.
Reason 4: SEO helps you to understand your website visitors
Some websites don’t make money although they serve a huge market. By creating and tracking targeted landing pages that focus on different issues and problems, you can find the issues that are most important to your customers.
Reason 5: SEO is cost effective
The good thing about an SEO campaign is that it doesn’t stop as soon as you stop paying (AdWords). An SEO campaign that uses white-hat SEO methods will offer lasting results that lead to a steady flow of new customers to your website.