Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients:
When TAR is present, prospects become emotionally engaged, which leads to loyalty.
As for the other businesses that lack TAR, they dilute the choices, creating tougher decisions for prospects who don’t want to make tough decisions.
This concept also translates into the world of digital marketing.
Trust, authority, and reputation intertwine to create the DNA of the most successful SEO and content marketing campaigns.
Look at any first-place organic rankings, and TAR is clearly present.
For scalable online success, a sharp focus on building (and balancing) all three TAR elements is a must.
These elements increase SEO visibility because search engines crave TAR, and all that content – also designed with TAR in mind – and its higher visibility will naturally earn respect from prospects, which leads to long-term clients.
The TAR tactic to strengthen a business’s online presence is simple and straightforward. But the process of achieving true TAR in digital marketing is somewhat challenging because it’s counterintuitive to normal campaign strategies.