TRICK OR TREAT SEO: BLACK HAT VS. WHITE HAT SEO

When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins.

TRICK: KEYWORD STUFFING

In the early days of SEO, keyword stuffing was a particular favorite, as it allowed pages to instantly reach the top of search engine results. At its most basic, keyword stuffing involved creating a page just of the keywords. When this stopped working, it evolved into creating content that contained numerous instances of the main keyword.

TREAT: UPDATE BLOG POSTS

Google favors websites with a long history online, as this shows authority. The problem is that some content can become outdated over the years. To maintain a backlog of content, update posts with new information and statistics instead of deleting them. Make sure to promote the updated content on social media, otherwise your efforts will be buried.

TRICK: CONTENT SPINNING

Budget SEO agencies often use content spinning to save time and money. This involves creating the same article multiple times, changing the wording just enough to make the content appear different. The agency can then sell each version to a different business.

TREAT: ACTIVE LINK BUILDING

Link building can also be one of the most effective white-hat tactics. You have many options, including creating content others want to share, posting to social media and including social media buttons on your blog, and guest blogging.

Source
https://www.boostability.com/trick-or-treat-seo-black-hat-white-hat-seo