There are many aspects to SEO, and it can take considerable time to become a jack-of-all-trades in this arena. You should first look to leverage your existing skills and background.
If you come from computer science and programming, focus on learning:
- In-depth details about HTML code elements related to optimization.
- How structured data is designed within HTML.
- How content management system (CMS) templates may be optimized.
- How programmatic SEO is conducted.
You might also learn how to configure spidering software to perform audits on a website and how this can help review SEO elements across many of a website’s pages.
If your background is in writing, read up on:
- How to perform keyword research.
- How to find sources showing comparative data on keywords and phrase choices for particular topics.
- How content marketing can help attract more links and visitors and improve a website’s performance in search.
- If your background is in graphic design, learn how even attractively designed webpages may have code designed to be optimal without harming the graphic layout and styling of the site.
Those with a business analytics background should learn:
- How to use web analytics packages to assess websites’ performance in search results.
- How this performance data can indicate areas for potential improvement or reveal a site’s top-performing content.
You will use your specialization as a starting point and then work to expand your knowledge and skills to be more of a generalist in SEO later.
A specialization frequently helps you get your foot in the door with a company since those skills may match up with more available positions, albeit there have been increasing roles available as SEO specialists.