A website gives you the opportunity to target the entire (online) world. Local SEO, on the contrary, is focused on ranking higher in your local area. Especially now, in the COVID-19 crisis, when people are trying to reach you more often online than offline, it’s worth investing in it. You’ll have to make sure your local audience will find you on Google! In this post, we’ll explain what local SEO is and guide you to more in-depth readings to make your website findable in your area.
Read more. https://yoast.com/what-is-local-seo/