Getting More Traffic When You Can’t Rank Any Higher

Normally, as SEOs, we follow a deceptively simple process,. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.

I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher.

1. Conquer neighboring territories

This is a business tactic as well as an SEO one, but it’s worth keeping an eye out for reasonably uncompetitive verticals adjacent to your own. You have an advantage in these, because you already have a brand, a strong domain, a website to build upon, and so forth. New startups trying to make headway in these spaces will struggle to compete with a fairly low-effort execution on your part, if you judge it well.

2. Welcome the intimidated

Depending on your vertical, there may be an untapped opportunity among potential customers who don’t understand or feel comfortable with the product. For example, if you sell laptops, many potential customers may be wary of buying a laptop online or without professional advice. This might cause them not to buy, or to buy a cheaper product to reduce the riskiness.

3. Whip up some fervor

At the opposite end of the spectrum, you have enthusiasts who know your vertical like the back of their hand, but could be incited to treat themselves a little more.

4. Tell people your vertical exists

The key point is that sometimes it’s not just that customers are intimidated by your product. They may never have heard of it. In these cases, you need to appear where they’re looking using demographic targeting, carefully researched editorial sections, or branded content.

Read more at: https://moz.com/blog/seo-above-the-funnel

 

Five reasons why your business must use SEO

Reason 1: SEO offers access to billions of dollars

Your customers use the Internet to research purchases. Online shoppers are spending billions of dollars. Your website has to be discovered by these people. SEO makes sure that online shoppers find your website and not the websites of your competitors.
Reason 2: SEO helps you to get new customers

86% of in-store buyers conduct online searches before purchasing. 80% rely on this information to make a decision. Search engine optimization helps you to get these customers.
Reason 3: SEO has a high conversion rate

SEO enables you to tailor your website to the needs of your customers. If your SEO activities target the right customers with the right keywords in the right buying cycle, your sales will increase dramatically. Modern SEO tools can help you to find the best keywords for your business.
Reason 4: SEO helps you to understand your website visitors

Some websites don’t make money although they serve a huge market. By creating and tracking targeted landing pages that focus on different issues and problems, you can find the issues that are most important to your customers.
Reason 5: SEO is cost effective

The good thing about an SEO campaign is that it doesn’t stop as soon as you stop paying (AdWords). An SEO campaign that uses white-hat SEO methods will offer lasting results that lead to a steady flow of new customers to your website.

Source: free-seo-news 

What is Pay for Performance SEO?

Whether you have a brand new web site or an established web presence, site owners always welcome increased web traffic and revenue. One way to achieve this to hire an Internet Marketing firm who offers a pay for performance SEO pricing model. This model can be either one or a combination of three different types of performance metrics.
Keyword Rank

A web site can pay based on their position in an agreed list of keywords between the firm and themselves. For instance, a client would have to pay when a particular keyword consistently ranks in a particular position (more likely between position one and three).
Conversions/Revenue

Another way a firm can gauge their effectiveness is based on an increase of revenue to a web site. In the beginning the client and the firm establishes a baseline of revenue and when a certain percentage increase is achieved, the firm gets paid.
Web Site Traffic

The last way a firm can demonstrate their effectiveness is by increased web site traffic. Typically, this will be a sum of all traffic sources (direct links, social media, etc). The firm will more than likely use a wide range of SEO methods such as link building, article marketing, and social media to increase their client’s web site traffic.

The advantage of the pay for performance SEO pricing model is that the client gets to see tangible results before they pay for the firm’s services.

Source :JasonBartHome