Five reasons why your business must use SEO

Reason 1: SEO offers access to billions of dollars

Your customers use the Internet to research purchases. Online shoppers are spending billions of dollars. Your website has to be discovered by these people. SEO makes sure that online shoppers find your website and not the websites of your competitors.
Reason 2: SEO helps you to get new customers

86% of in-store buyers conduct online searches before purchasing. 80% rely on this information to make a decision. Search engine optimization helps you to get these customers.
Reason 3: SEO has a high conversion rate

SEO enables you to tailor your website to the needs of your customers. If your SEO activities target the right customers with the right keywords in the right buying cycle, your sales will increase dramatically. Modern SEO tools can help you to find the best keywords for your business.
Reason 4: SEO helps you to understand your website visitors

Some websites don’t make money although they serve a huge market. By creating and tracking targeted landing pages that focus on different issues and problems, you can find the issues that are most important to your customers.
Reason 5: SEO is cost effective

The good thing about an SEO campaign is that it doesn’t stop as soon as you stop paying (AdWords). An SEO campaign that uses white-hat SEO methods will offer lasting results that lead to a steady flow of new customers to your website.

Source: free-seo-news 

What is Pay for Performance SEO?

Whether you have a brand new web site or an established web presence, site owners always welcome increased web traffic and revenue. One way to achieve this to hire an Internet Marketing firm who offers a pay for performance SEO pricing model. This model can be either one or a combination of three different types of performance metrics.
Keyword Rank

A web site can pay based on their position in an agreed list of keywords between the firm and themselves. For instance, a client would have to pay when a particular keyword consistently ranks in a particular position (more likely between position one and three).
Conversions/Revenue

Another way a firm can gauge their effectiveness is based on an increase of revenue to a web site. In the beginning the client and the firm establishes a baseline of revenue and when a certain percentage increase is achieved, the firm gets paid.
Web Site Traffic

The last way a firm can demonstrate their effectiveness is by increased web site traffic. Typically, this will be a sum of all traffic sources (direct links, social media, etc). The firm will more than likely use a wide range of SEO methods such as link building, article marketing, and social media to increase their client’s web site traffic.

The advantage of the pay for performance SEO pricing model is that the client gets to see tangible results before they pay for the firm’s services.

Source :JasonBartHome