SEO Strategies for 2026: Key Trends and Best Practices
The search landscape continues to change faster than ever. In 2025, SEO is no longer only about keywords and backlinks — it is about aligning with user intent, AI-powered search behaviour, and a holistic digital experience. With the rapid adoption of generative search engines such as Google AI Overviews, SearchGPT, and Perplexity, marketers must rethink […]
5 Strategic SEO Insights & Tactical Advice For 2026 And Beyond
At the beginning of 2002, there were more than a dozen “search engines,” including crawlers, directories, and paid/PPC/CPC engines. But by the end of that year, Google had emerged from the pack to become the leading player. (According to Nielsen//NetRatings, Google had a 39% share of 47 million “search hours” in December 2002.1) I recently […]
EO priorities for 2025: Your guide to search success
SEO keeps evolving faster than most of us can handle. If you’re finding it hard to keep up with all the changes in search, you’re not the only one.I’ve talked to dozens of marketing teams this quarter, and they all tell me the same thing: the old SEO playbook just isn’t working anymore. Whether you’re running […]
Search Engine Optimization (SEO) Starter Guide
When you built your website, you likely created it with your users in mind, trying to make it easy for them to find and explore your content. One of those users is a search engine, which helps people discover your content. SEO—short for search engine optimization—is about helping search engines understand your content, and helping […]
How to Do SEO for Your New Website
If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our […]
What Is On-Page SEO?
On-page SEO (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines, AI platforms and LLMs, and users. Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. This is different from off-page SEO, which is optimizing for signals that happen off of your website. Examples of off-page […]
How to Create an Effective SEO Strategy in 2025
SEO strategy isn’t just about ranking #1 on Google anymore. In 2025, your audience might find you through ChatGPT, browse YouTube tutorials, then hit Reddit for real reviews — without ever clicking your site. Meanwhile, Google is showing more AI Overviews and fewer traditional results. 1. Define Your SEO Goals Before you research a single […]
12 Best SEO Tools for 2025
Search is changing fast. AI is taking up more space in the results. Organic clicks are getting squeezed. And the old SEO playbook? It’s not working like it used to. But here’s what hasn’t changed: If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more. Not by chasing […]
Keyword segmentation Seo
The final aspect of advanced on-page optimizations I want to talk about is this concept of keyword segmentation. We segment our traffic data in Google Analytics all the time, but we don’t segment our keyword data in the same way. So using tools like STAT, we can actually create keyword segments any time we do […]
Determine your specialization
There are many aspects to SEO, and it can take considerable time to become a jack-of-all-trades in this arena. You should first look to leverage your existing skills and background. If you come from computer science and programming, focus on learning: In-depth details about HTML code elements related to optimization. How structured data is designed […]