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How to Do SEO for Your New Website

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. This turns your site from an afterthought into an asset that generates leads and sales. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. In the first two years, our […]

What Is On-Page SEO?

On-page SEO (also known as “on-site SEO”) is the practice of optimizing webpage content for search engines, AI platforms and LLMs, and users.  Common on-page SEO practices include optimizing title tags, content, internal links, URLs, and other ranking factors. This is different from off-page SEO, which is optimizing for signals that happen off of your website. Examples of off-page […]

How to Create an Effective SEO Strategy in 2025

SEO strategy isn’t just about ranking #1 on Google anymore. In 2025, your audience might find you through ChatGPT, browse YouTube tutorials, then hit Reddit for real reviews — without ever clicking your site. Meanwhile, Google is showing more AI Overviews and fewer traditional results. 1. Define Your SEO Goals Before you research a single […]

12 Best SEO Tools for 2025

Search is changing fast. AI is taking up more space in the results. Organic clicks are getting squeezed. And the old SEO playbook? It’s not working like it used to. But here’s what hasn’t changed: If you have the right tools, you can still win visibility — across Google, YouTube, AI results, and more. Not by chasing […]

Keyword segmentation Seo

The final aspect of advanced on-page optimizations I want to talk about is this concept of keyword segmentation. We segment our traffic data in Google Analytics all the time, but we don’t segment our keyword data in the same way. So using tools like STAT, we can actually create keyword segments any time we do […]

Determine your specialization

There are many aspects to SEO, and it can take considerable time to become a jack-of-all-trades in this arena. You should first look to leverage your existing skills and background. If you come from computer science and programming, focus on learning: In-depth details about HTML code elements related to optimization. How structured data is designed […]

Tips to Optimize Your Website for SEO.

SEO is the process of optimizing a website for search engines. It’s the technique that allows websites to rank higher in search engine results pages (SERPs). The higher your website ranks, the more likely people are to find you and click on your links. There are a number of different SEO techniques you can use, […]

Forecast SEO Performance

Forecasting your future SEO performance is as effective as 4 clear steps and can take less than 15 minutes, once your keyword groups are set. Set up your stakeholder-winning presentation with these steps: Perform Keyword Research: Carry out keyword research that identifies your target keywords for the campaign. Add To SEOmonitor: This gives you flexibility […]