How to Write the Highest-Performing AdWords Ads, Ever

Writing AdWords ads can be extremely frustrating because you need to fit all your ad copy into such a tiny space.

You have to get creative to stand out from the nine other advertisers you’re sharing real estate space with (or as few as four competitors if you’re on mobile).

So how do you do it?

I’m here to give you some proven tactics you can use to write AdWords ads that will bring you higher click-through rates, higher Quality Scores and higher conversion rates.

Mirror the visitor’s end goal

Advertisers sometimes lose sight of what their customers are truly looking for. I call this “The End Goal”: what people ultimately want to accomplish with the help of your product or service.

Use countdown timers to trigger loss aversion

Did you know that we’re more readily motivated by the idea of losing out than the idea of gaining something?

This commonly known psychological force is called loss aversion and it can be a powerful way of boosting your AdWords click-through and conversion rates.

Keep your ads current

The concept of being current and timely is pretty intuitive; what happened recently will get more eyeballs and interest than what happened three months ago.

The same is true with your AdWords ads.

Get super specific

Numbers are easy to digest and understand, and studies show that incorporating them into your copy can make it appear more accurate and credible.

Make things personal

Words like that fail to focus on the customer’s needs and can hurt your chances of getting a click – not to mention they’ve been shown to hurt conversions on landing pages, too.

Make your ads hyper-local

A lot of advertisers target more than just one city when creating their AdWords campaigns. Many even advertise nationally. Even if you offer services world-wide, you want to be welcoming to your potential customers and show them that help is right around the corner.

You may already have an 800 number that you use for all your AdWords call extensions and landing pages, or maybe even a pool of 800 numbers. But did you know that having phone numbers with geographic proximity to the visitor can double your conversion rates?

By creating geographic-specific AdWords campaigns and have your ad copy and call extensions specific to that geographic area as well.The goal here is to let your prospective customers know that you’re right around the corner, with a helping hand.

Test your heart out

With so many of your competitors worrying about 1,000 things other than writing better ads, you now have the ammunition to make your AdWords ads the most glorious ads in the world (read: the best-performing ones).


Let’s discuss TAR

Without these three elements, a business is basically a copy of its competitors, multiplying choices for prospective clients:

  • Trust
  • Authority
  • Reputation

When TAR is present, prospects become emotionally engaged, which leads to loyalty.

As for the other businesses that lack TAR, they dilute the choices, creating tougher decisions for prospects who don’t want to make tough decisions.

This concept also translates into the world of digital marketing.

Trust, authority, and reputation intertwine to create the DNA of the most successful SEO and content marketing campaigns.

Look at any first-place organic rankings, and TAR is clearly present.

For scalable online success, a sharp focus on building (and balancing) all three TAR elements is a must.

These elements increase SEO visibility because search engines crave TAR, and all that content – also designed with TAR in mind – and its higher visibility will naturally earn respect from prospects, which leads to long-term clients.

The TAR tactic to strengthen a business’s online presence is simple and straightforward. But the process of achieving true TAR in digital marketing is somewhat challenging because it’s counterintuitive to normal campaign strategies.

Before the typical keyword researchtech audits, and content calendars are created, a TAR tactic must be woven into the fabric of every campaign element.



Elementary writing tips for good blog posts from

Before anything, your blog post just has to be a good piece of writing! A lot of bloggers just begin to write when creating a new blog post. They just type what comes to mind. For some, this may be sufficient because they are natural writing talents. Others might need some help.

1. Think before you write!
2. Write down the structure of your blog post.
3. Use paragraphs.
4. Use headings.
5. Use signal words.
6. Let other people read your post.
7. Optimize the length of your article.
8. Link to previous content.
9. Add content regularly.

The era in which some SEO tricks were sufficient to get your website to rank high in Google has long ended. Nowadays, good content is king. And good content also leads to more Facebook likes and shares, tweets and return visitors to your website. Of course, you can do some extra things to maximize the SEO friendliness of your post, but most important is: just write a very, very good post!


Integrating SEO and PPC for Multi-Channel Success

PPC and SEO teams struggle to communicate with each other. They operate isolated from each other, unable to properly leverage their most important assest: first party data.

No longer are isolated search campaigns an option. The landscape is too competitive and the buyer journey is multi-faceted. Your campaigns need to think beyond isolation and move towards integration.

As mentioned, the following tactics provide a foundational way that you can take a step towards dynamic integration:

  • Using Keyword Rankings as a Signal for Dataless PPC Campaigns
  • Leveraging PPC for Content Marketing to Answer User Intent
  • Using Google Display Ads to Hack Key SEO Terms

The tactics provided here provide a brief look into the dynamic ways you can integrate your campaigns, but the execution will be key.

As Google daily takes more SERP real estate for paid advertising, PPC will play an even larger role tomorrow than today. Furthermore, as the field becomes more competitive, the CPC’s will only rise.


Integrating SEO and PPC for Multi-Channel Success

What are user signals?

User signals are behavioral patterns of users which Google uses to establish the rankings of your website in the search results. For instance: users click on a result in the search engines and after that, they immediately bounce back to Google. This is a signal that the website does not fit the search query of the user. Google uses this type of information to estimate what results are useful to show to people searching with a specific search query.

The most important user signals

The most important user signals are the bounce rate and the click-through rate (CTR). These are important for your SEO, as Google takes these seriously. But besides that, these user signals are also important for your user experience. Let’s look at these two user signals in more detail.

Bounce rate

Your bounce rate is determined by the amount of people that click on the link to your website in the search engine result pages (SERPs) and consequently click back again to Google. A high bounce rate indicates that people did not find what they were looking for on your website.

Click Through Rate (CTR)

The click through rate (CTR) of a page is determined by the number of people that click on your result in the SERPs. If your snippet is very appealing to a user, or appears in a higher position, people are more inclined to click on it. The more people click on your result (and not on the other snippets in the SERPs), the more Google will think your result does indeed fit the search query of the user best. A high CTR will therefore result in higher rankings, as Google wants to show the best result first.

Other user signals

Other examples of user signals are the time spent on a website or the percentage of users that return to your website. You can monitor those with tools like Google Analytics as well.


SEO basics: what are user signals?


Good headlines for good ranks

Have your headlines been doing some heavy lifting? If you’ve been using one headline to serve multiple audiences, you’re missing out on some key optimization opportunities. In today’s Whiteboard Friday, Rand gives you a process for writing headlines for SEO, for social media, and for your website visitors — each custom-tailored to its audience and optimized to meet different goals.

In the SEO world of headline writing, what I’m trying to do is rank well, earn high click-through rate, because I want a lot of those visitors to the search results to choose my result, not somebody else’s. I want low pogo-sticking. I don’t want anyone clicking the back button and choosing someone else’s result because I didn’t fulfill their needs. I need to earn links, and I’ve got to have engagement.

Read more at:


When it comes to SEO, you have two options: trick or treat. By tricks, we mean black-hat tactics, which bring excellent results — for a short while. Then when Google catches you, your entire site is penalized. By treats, we mean white hat SEO tactics — proven techniques for effective, easy SEO wins.


In the early days of SEO, keyword stuffing was a particular favorite, as it allowed pages to instantly reach the top of search engine results. At its most basic, keyword stuffing involved creating a page just of the keywords. When this stopped working, it evolved into creating content that contained numerous instances of the main keyword.


Google favors websites with a long history online, as this shows authority. The problem is that some content can become outdated over the years. To maintain a backlog of content, update posts with new information and statistics instead of deleting them. Make sure to promote the updated content on social media, otherwise your efforts will be buried.


Budget SEO agencies often use content spinning to save time and money. This involves creating the same article multiple times, changing the wording just enough to make the content appear different. The agency can then sell each version to a different business.


Link building can also be one of the most effective white-hat tactics. You have many options, including creating content others want to share, posting to social media and including social media buttons on your blog, and guest blogging.


Getting More Traffic When You Can’t Rank Any Higher

Normally, as SEOs, we follow a deceptively simple process,. We identify how people are searching for our product, then we build or optimize pages or websites to match searcher intent, we make sure Google can find, understand, and trust it, and we wait for the waves of delicious traffic to roll in.

I’m going to briefly outline four simple tactics for building your relevant organic traffic by increasing the overall size of the market, rather than by trying to rank higher.

1. Conquer neighboring territories

This is a business tactic as well as an SEO one, but it’s worth keeping an eye out for reasonably uncompetitive verticals adjacent to your own. You have an advantage in these, because you already have a brand, a strong domain, a website to build upon, and so forth. New startups trying to make headway in these spaces will struggle to compete with a fairly low-effort execution on your part, if you judge it well.

2. Welcome the intimidated

Depending on your vertical, there may be an untapped opportunity among potential customers who don’t understand or feel comfortable with the product. For example, if you sell laptops, many potential customers may be wary of buying a laptop online or without professional advice. This might cause them not to buy, or to buy a cheaper product to reduce the riskiness.

3. Whip up some fervor

At the opposite end of the spectrum, you have enthusiasts who know your vertical like the back of their hand, but could be incited to treat themselves a little more.

4. Tell people your vertical exists

The key point is that sometimes it’s not just that customers are intimidated by your product. They may never have heard of it. In these cases, you need to appear where they’re looking using demographic targeting, carefully researched editorial sections, or branded content.

Read more at:


Five reasons why your business must use SEO

Reason 1: SEO offers access to billions of dollars

Your customers use the Internet to research purchases. Online shoppers are spending billions of dollars. Your website has to be discovered by these people. SEO makes sure that online shoppers find your website and not the websites of your competitors.
Reason 2: SEO helps you to get new customers

86% of in-store buyers conduct online searches before purchasing. 80% rely on this information to make a decision. Search engine optimization helps you to get these customers.
Reason 3: SEO has a high conversion rate

SEO enables you to tailor your website to the needs of your customers. If your SEO activities target the right customers with the right keywords in the right buying cycle, your sales will increase dramatically. Modern SEO tools can help you to find the best keywords for your business.
Reason 4: SEO helps you to understand your website visitors

Some websites don’t make money although they serve a huge market. By creating and tracking targeted landing pages that focus on different issues and problems, you can find the issues that are most important to your customers.
Reason 5: SEO is cost effective

The good thing about an SEO campaign is that it doesn’t stop as soon as you stop paying (AdWords). An SEO campaign that uses white-hat SEO methods will offer lasting results that lead to a steady flow of new customers to your website.

Source: free-seo-news 

What is Pay for Performance SEO?

Whether you have a brand new web site or an established web presence, site owners always welcome increased web traffic and revenue. One way to achieve this to hire an Internet Marketing firm who offers a pay for performance SEO pricing model. This model can be either one or a combination of three different types of performance metrics.
Keyword Rank

A web site can pay based on their position in an agreed list of keywords between the firm and themselves. For instance, a client would have to pay when a particular keyword consistently ranks in a particular position (more likely between position one and three).

Another way a firm can gauge their effectiveness is based on an increase of revenue to a web site. In the beginning the client and the firm establishes a baseline of revenue and when a certain percentage increase is achieved, the firm gets paid.
Web Site Traffic

The last way a firm can demonstrate their effectiveness is by increased web site traffic. Typically, this will be a sum of all traffic sources (direct links, social media, etc). The firm will more than likely use a wide range of SEO methods such as link building, article marketing, and social media to increase their client’s web site traffic.

The advantage of the pay for performance SEO pricing model is that the client gets to see tangible results before they pay for the firm’s services.

Source :JasonBartHome